Ford has long been America’s pickup truck innovator, so it’s no surprise that you’ll find four distinct high-end models in the nine-model F-150 line for 2010: SVT Raptor, King Ranch, Platinum and Harley-Davidson editions. The F-150 SVT Raptor is based on the SuperCab body; the others are all based on the four-door SuperCrew.

A creation of Ford’s Special Vehicle Team, the 2010 F-150 SVT Raptor (MSRP $38,020) is a high-performance off-road truck inspired by Baja desert racers. The Raptor not only looks the part of a tough race truck, it has the performance and chassis to back up its menacing looks. The standard engine is a 310-hp Electronic Fuel Injection (EFI) 5.4-liter FlexFuel (FFV) V8. Long-travel suspension with special shock absorbers enables the Raptor to comparatively glide over off-road obstacles – and the harsh pavement of an urban streetscape. A plethora of advanced chassis control technologies, including Hill Descent Control, Electronic Locking Differential and Trailer Sway Control, equip the Raptor to handle the rigors of any road or trail.

At the other end of the spectrum, Ford offers its top F-150 for 2010, the Ford F-150 Harley-Davidson (MSRP $42,690). No, it doesn’t come with a Harley in the bed! But it does celebrate the long heritage of both Ford and Harley-Davidson with special styling and paint. Its interior recalls the amazing attention to detail found on Harley-Davidson motorcycles, particularly the high-end touring bikes.

Up front, the Harley-Davidson F-150 makes a bold, powerful statement with a unique bumper cover and six-bar billet-style grille. Special handmade forged aluminum and chrome Harley-Davidson badges leave no doubt that this pickup is a worthy companion to the Harley in your garage. The fully integrated, automatically deploying running boards give this very special F-150 a lower appearance. Inside, Ford used authentic materials from Harley-Davidson apparel for the seats, resulting in a look that mimics a genuine Harley biker jacket.

Harleys are known for their often-imitated, never-duplicated guttural sound, and the 2010 Ford F-150 Harley-Davidson joins in. Its 5.4-liter EFI FFV V8 engine exhales through a sport-tuned exhaust for a muscular sound. There’s real muscle, too – 310 hp and 390 lb/ft of torque.

A smooth six-speed automatic transmission makes the most of the power and ensures optimal fuel efficiency, too. This special F-150 is available with an optional all-wheel drive system, which features 4×2, AWD and 4×4 high settings – unique to the Harley-Davidson edition.

The paint selection is pure Harley, too – Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake. Providing the final custom touch, the 22-inch forged alloy wheels are the largest in the F-150 lineup.

If the off-road look is not your cup of java, and you’re not necessarily a Harley enthusiast, Ford offers two other high-end F-150 models that show just how luxurious a pickup can get while delivering the capability and function of a Ford SuperCrew model.

Both the F-150 King Ranch® ($40,200) and F-150 Platinum ($42,075) start with the 5.4-liter V8 and add comfort, convenience and unique styling. Both models offer a choice between the 5-1/2 foot- and 6-1/2-foot beds, and both feature a standard rear power-sliding window with defroster.

Named for the largest ranch in the United States, the King Ranch edition has been a staple of the Ford Super Duty line since 1997, and was later added to the F-150 line. (It’s still available in the Super Duty F-250, F-350 and F-450 models.)

The King Ranch Chaparral leather-trimmed front seats are unique to this model, and luxuries include heated seats, a 700-watt Sony six-disc in-dash CD changer, SIRIUS Satellite Radio, Ford’s SYNC® voice-command technology, dual-zone automatic temperature control and a rearview camera. The 18-inch, seven-spoke alloy wheels feature King Ranch painted accents.

The F-150 Platinum earns its name with leather-trimmed, 10-way power front seats and all the luxuries of the King Ranch model. Plus, it adds 20-inch wheels.

From racing to ranching, the motorcycle culture to nights out on the town, nobody does high-end pickups like Ford. Come in and test-drive the one that matches your lifestyle.
Source: IMN

Marc Heitz is Among the First to Showcase Versatile New Era of F-150 Trucks.

A new era of F-150 truck has just landed at Marc Heitz Ford in Purcell. Ford’s all-new F-150 Raptor brings the versatility of a pre-runner and combines it with the power and solidarity of the new F-150 to create a truck that can handle both rough southwestern Oklahoma terrain and hairpin turns on I-35 as well as haul or tow heavy loads.

Equipped to handle dirt, mud, snow, or pavement, this street-ready 2010 Ford truck produces true off-road performance powered by the proven F-150 engine.

And it’s here at Marc Heitz Ford.

Marc Heitz has been selected as one of the first Ford dealers in the nation to receive shipments of this versatile new truck and will have more arriving in coming weeks.

This is history in the making. Take Exit 95 in Purcell and witness this great breakthrough in Ford toughness. Built with the combined efforts of the people who have unchallenged supremacy in off-road racing and performance-engineering creditability, the new 2010 F-150 Raptor will revolutionize the way trucks are made from this day forward.

Get to Marc Heitz Ford for a detailed tour of this purpose-built, high-speed off-road truck ready to take you on your next adventure!

Arriving in nine Ford-tough models – ranging from the base XL to the top-of-the-line Harley Davidson Edition – and featuring Regular, Super and Crew cabs, the 2010 F-150 is, without question, back with a vengeance. This year’s model is more appealing than ever, combining exaggerated, powerful features with sleek, commanding styling cues.

Outside, the design is simple, yet striking. The oversized chrome grille sits prominently in the middle of the F-150’s athletic face, sandwiched between wraparound headlamps and available bumper-integrated foglamps. Available 20-inch polished cast-aluminum wheels set a solid base for a sleek body that features very little flare, and a whole lot of function. The frame itself is best in class; it’s made from innovative hydroformed steel to be stronger than any other truck in its segment, and it forms the unyielding backbone of Ford’s most recent F-150.

The 2010 F-150 is remarkably powerful and surprisingly efficient. Ford’s latest comes powered by your choice of three engines, starting with a 4.6-liter V8 making 248 hp and 294 lb/ft of torque through a four-speed automatic. An upgraded 4.6-liter V8 adds an extra valve and boosts power to 292 hp and 320 lb/ft of torque through a six-speed automatic. Last, the F-150 features an available 5.4-liter V8 that generates an astounding 310 hp and 390 lb/ft of torque through the same automatic six. Ford’s innovative six-speed features a selectable Tow/Haul mode, which ensures quick and easy power delivery while towing heavy loads (the 2010 F-150 features best-in-class towing capacity – up to 17,000 pounds when properly equipped).

This year, the F-150’s brakes (massive four-wheel antilock with electronic brakeforce distribution) and shocks have been improved to reduce body lean and ensure exceptional stopping power and ride quality, particularly while towing. Ford’s available stability control and four-wheel drive systems provide surefooted traction and handling on difficult terrain while the electronic locking differential (standard on the FX4 model) locks up the rear axle to ensure unparalleled traction when you need it most. For trailering, Ford has integrated trailer sway and trailer brake control systems in order to provide greater, more confident management of whatever you’re pulling.

Inside, the 2010 F-150 features class-leading comfort and innovation, as well as some of the most advanced technology ever integrated into a pickup. SuperCrew models feature more useable cab space than any vehicle in the category and fill it with premium materials and vast, comfortable seating that has been ergonomically enhanced over last year’s model. Based on feedback from drivers, headrests have been re-engineered to be more comfortable and less cumbersome.

The cabin itself is remarkably quiet and modern, highlighted by a clean, modern design and conveniently oriented technology. Atop the new F-150’s sleek center stack is the available voice-activated navigation system featuring an integrated 10GB hard drive and real-time traffic information. The full-color screen also provides access to Ford Work Solutions™, an ingenious series of tools––In-Dash Computer, Tool Link™, Crew Chief™, and Cable Lock™––geared toward small business owners and contractors. Ford’s innovative and intuitive SYNC® system allows for the seamless integration and voice-activated control of Bluetooth phone and premium audio systems.

The year 2010 will also mark the introduction of a dynamic and exciting new F-150 model. The new F-150 Raptor SVT is a street legal, performance-based pickup inspired by the grueling cross-desert Baja rally races. In addition to aggressive, modern styling cues and colors, the Raptor will feature a boosted 5.4-liter V8 churning out upward of 320 hp, as well as specially tuned racing shocks. Look for the Raptor to hit dealerships sometime in early 2010.

With a starting MSRP of just $21,380, the Ford F-150 offers maximum value for today’s truck buyer. Seems like 2010 is looking like another banner year for the Ford F-150.

Ford introduces new vegetable-powered pickup.

The State Fair of Texas may be known for serving up carnivore-pleasing treats like Chicken Fried Bacon and Deep Fried Butter, but Ford used the venue to introduce its new vegetable-powered pickup.

The 2011 Ford F-Series Super Duty will be available with either an E85 ethanol-capable 6.2 liter V8, or a turbocharged 6.7 liter diesel V8 that can run on B20 biodiesel fuel, 20% of which is derived from agricultural sources. It is believed to be the first diesel engine offered by a major manufacturer in the United States to be factory-approved to run on a blend greater than B5.

While Ford has not yet revealed specific horsepower or fuel efficiency figures for the Super Duty, it says that the truck will be able to tow a class-leading 16.5 tons of corn and soybeans to the refinery.

Since biodiesel can also be produced from used cooking oil, the folks from Ford might want to think about cleaning out the deep fryers at the fair before they head back to Michigan.

See a slideshow of the 2011 Super Duty here on Foxnews.com

“There has never been a better time to recycle your ride with a new fuel efficient model, and take advantage of this once-in-a-lifetime Cash for Clunkers government incentive program,” said Marc Heitz.

The CAR Allowance Rebate System (CARS), also known as “Cash for Clunkers,” is a $3 billion government program that helps consumers buy or lease a more environmentally friendly vehicle from a participating dealer when they trade in a less fuel-efficient car or truck. The program is designed to energize the economy; boost auto sales and put safer, cleaner and more fuel-efficient vehicles on the nation’s roadways.

Consumers will be able to take advantage of this program and receive a $3,500 or $4,500 discount when they trade in their old vehicle and purchase or lease a new one at Marc Heitz Ford.

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