An innovation resurgence in the 2010 Ford Taurus.

Has the world gone mad? How could it be that an American sedan not only stands toe-to-toe with its high-priced European counterparts, but also actually exceeds them in quality, craftsmanship, performance and efficiency? When it comes to full-size four-doors, there’s world class, and there’s the new 2010 Taurus, Ford’s most surprising (re)introduction ever.

When it was introduced nearly 20 years ago, the Ford Taurus was something of an industry groundbreaker, bringing a healthy dose of innovation and affordability to a segment in dire need. Though it fell by the wayside during the SUV era, Ford has not only revived the Taurus for 2010, it has reinvigorated the spirit of possibility and progress that the Taurus embodied throughout its run. The latest iteration, in SE, SEL, luxurious Limited and performance-oriented SHO trims, not only challenges some of the world’s most prestigious (and expensive) sedans, it surpasses them.

Ford’s newest Taurus brings the vehicle’s identifiable athletic design well into the 21st century and beyond. A wide, commanding stance is complemented by thick, elongated lines that stretch the length of Ford’s creation. Clean paneling, a power dome hood and sculpted fender flares ensure a muscular, modern appearance while available 20-inch aluminum alloys set a firm foundation.